Archetype is a Helsinki based label focusing on Nordic minimalist style & natural materials. Our slowly evolving collection features basic, workwear inspired designs which make for long-lasting wardrobe staples. Our focus is on authentic, responsibly sourced materials and cherishing what surrounds us.
A mindful approach to creating.
Founded in Helsinki in spring of 2020, our approach to design is influenced by the Nordic landscape and the quiet balance between urban life and nature. This is seen in our color palettes and the clean, functional silhouettes we favor. Drawing from the practicality of workwear, our pieces are created with a sense of purpose, designed to seamlessly fit into the rhythms of daily life.
From the first design draft to manufacturing, we are mindful of the natural resources we use and strive to minimize waste at every step. Our pragmatic approach to design rejects exclusivity, instead focusing on accessibility, authenticity and responsible craftsmanship.
By prioritizing quality over quantity, our products are meant to be treasured, repaired, and passed down. By prioritizing biodegradable and repairable materials, we encourage a culture of care, extending the lifecycle of our garments.
Read further on garment care.
In addition to natural fibers, we incorporate recycled materials where possible, helping to close the loop on waste and virgin resources. We source high-quality materials from European weaving houses and incorporate deadstock fabrics from LVMH Group, giving new life to unused resources and reducing waste.
We prioritize plastic-free, repairable, and biodegradable materials that reduce the environmental impact, while maximizing comfort and wearability. Unlike polyester and petroleum-based fabrics, which release harmful microplastics into the environment, natural fibers decompose at the end of their life cycle.
Finally, Archetype is based on learning and openness. Our goal is to stay mindful, to learn and to do better.
Read further on sustainability.