Privacy Policy

This Privacy Policy explains how personal data is collected, used and shared when you visit archetype-label.com, make a purchase, contact us, subscribe to our communications or otherwise interact with Archetype.

Archetype is operated by Kauniste Finland Oy, which acts as the data controller for the personal data described in this Privacy Policy.

1. Data Controller

Kauniste Finland Oy
Viherniemenkatu 9 B 50
00530 Helsinki
Finland

Business ID: 2208236-9
VAT number: FI22082369

Email: info@archetype-label.com

2. Personal Data We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal data:

Contact information
Your name, email address, telephone number, billing address and delivery address.

Order and transaction information
Information about products you purchase or return, order history, delivery information and information relating to payments and refunds.

Payment information is processed through our payment service providers. We do not necessarily receive or store complete payment card details ourselves.

Account information
If you create a customer account, we may process information associated with that account.

Communications
Information you provide when you contact us regarding an order, return, product or other enquiry.

Marketing information
Your email address and information about your marketing preferences if you subscribe to our newsletter or other marketing communications.

Website and device information
When you use our website, certain technical information may be collected automatically, such as your IP address, browser and device type, time zone, cookie identifiers, pages and products viewed, referring pages and information about how you interact with our website.

3. How We Use Personal Data

We process personal data for the following purposes:

• to process and fulfil orders;

• to process payments, refunds and returns;

• to arrange delivery of purchases;

• to provide order confirmations and other information relating to purchases;

• to provide customer service and respond to enquiries;

• to maintain customer accounts where applicable;

• to detect and prevent fraud, misuse and security incidents;

• to comply with accounting, tax and other legal obligations;

• to operate, maintain and improve our website and online store;

• to understand how our website is used; and

• to send marketing communications where we have an appropriate legal basis to do so.

4. Legal Bases for Processing

Under the General Data Protection Regulation (GDPR), we process personal data only where we have a legal basis to do so.

Depending on the purpose of the processing, we rely on the following legal bases:

Performance of a contract
We process personal data when necessary to process your order, take payment, arrange delivery, handle returns and refunds, and otherwise fulfil our contractual obligations to you.

Legal obligations
We process and retain certain information where necessary to comply with legal requirements, including accounting, taxation and consumer protection obligations.

Legitimate interests
We may process personal data where necessary for our legitimate business interests, such as providing customer service, preventing fraud, maintaining the security of our services and improving our business, provided that these interests do not override your fundamental rights and freedoms.

Consent
Where required, we rely on your consent for activities such as certain marketing communications, cookies, analytics or advertising technologies. Where processing is based on consent, you may withdraw your consent at any time.

5. Cookies & Similar Technologies

Our website uses cookies and similar technologies to operate the online store, remember preferences, understand how the website is used and, where you have given the required consent, support analytics and advertising.

Some cookies are necessary for the website and online store to function. Other cookies, including certain analytics and advertising cookies, are used only where permitted by applicable law and according to your cookie preferences.

You can manage your cookie preferences through the cookie settings available on our website.

Changing or withdrawing your consent does not affect processing that took place before your preferences were changed.

6. Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing communications from us, we may use your contact information to send you news, product information and other Archetype communications.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at info@archetype-label.com.

Unsubscribing from marketing communications does not prevent us from sending transactional communications necessary for an order or customer service request.

7. Sharing Personal Data

We share personal data only where necessary to operate our business, provide our services, fulfil orders or comply with legal obligations.

This may include sharing information with service providers such as:

• our e-commerce and website platform;

• payment service providers;

• delivery and logistics providers;

• email and marketing service providers;

• analytics and technology providers;

• professional advisers and service providers where necessary; and

• public authorities where disclosure is required by law.

Our online store is hosted by Shopify, which processes personal data in connection with providing the e-commerce platform and related services.

Service providers process personal data according to their respective roles and applicable data protection requirements.

We do not sell personal data.

8. International Data Transfers

Some of the service providers we use may process personal data outside Finland or the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we take appropriate measures as required by applicable data protection law. Depending on the destination and service provider, these measures may include an adequacy decision adopted by the European Commission or appropriate contractual safeguards such as the European Commission's Standard Contractual Clauses.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected and to meet applicable legal obligations.

Order, payment and transaction information may be retained for the periods required under applicable accounting, taxation and consumer protection legislation.

Customer service correspondence is retained for as long as reasonably necessary to deal with the enquiry and any related legal or contractual matters.

Marketing information is retained until you unsubscribe or withdraw your consent, unless continued retention is otherwise required or permitted by law.

Technical and analytics information is retained according to the relevant service and cookie settings and for no longer than necessary for its stated purpose.

When personal data is no longer required, it is deleted or anonymised where appropriate.

10. Your Rights

Subject to the conditions provided by applicable data protection law, you may have the right to:

• obtain information about how your personal data is processed;

• request access to the personal data we hold about you;

• request correction of inaccurate or incomplete personal data;

• request deletion of your personal data;

• request restriction of processing;

• object to certain processing of your personal data;

• receive certain personal data in a structured, commonly used and machine-readable format and have it transferred to another controller where applicable; and

• withdraw your consent at any time where processing is based on consent.

You also have the right to object at any time to the processing of your personal data for direct marketing purposes.

These rights are subject to the conditions and limitations established by applicable law. For example, we may need to retain certain information despite a deletion request where we have a legal obligation to do so.

To exercise your rights, contact us at info@archetype-label.com.

We may need to verify your identity before fulfilling a request.

11. Automated Decision-Making

We do not use personal data to make decisions based solely on automated processing that produce legal effects or similarly significant effects on you.

Certain service providers may use automated systems for purposes such as fraud prevention and payment security. Where applicable, such processing is carried out in accordance with applicable data protection requirements.

12. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

13. Children's Privacy

Our online store is not specifically directed at children, and we do not knowingly collect personal data from children for marketing purposes without an appropriate legal basis.

14. Your Right to Lodge a Complaint

If you have concerns about how we process your personal data, we encourage you to contact us first so that we can address your concerns.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

In Finland, the supervisory authority is the Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto).

15. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes to our services, data-processing practices or legal requirements.

The current version will be available on this page.

Last updated: 26 September 2026

16. Contact Us

For questions about this Privacy Policy, our processing of personal data or to exercise your data protection rights, please contact:

Kauniste Finland Oy / Archetype
Viherniemenkatu 9 B 50
00530 Helsinki
Finland

Email: info@archetype-label.com