News

A new season takes shape

New pieces are arriving online, bringing together familiar Archetype silhouettes and new shapes for the season ahead. The collection moves between casual fabrics for everyday wear and more refined materials,...

A new season takes shape

New pieces are arriving online, bringing together familiar Archetype silhouettes and new shapes for the season ahead. The collection moves between casual fabrics for everyday wear and more refined materials,...

Nordic Summer Shop

This summer, Archetype and Terhi Pölkki come together to open a shared summer store in the heart of Helsinki. Opening on June 3rd at Kämp Galleria, our Nordic Summer Shop...

Nordic Summer Shop

This summer, Archetype and Terhi Pölkki come together to open a shared summer store in the heart of Helsinki. Opening on June 3rd at Kämp Galleria, our Nordic Summer Shop...

Longer Days & Lighter Layers

As the days stretch and the light lingers, we prepare to introduce the first new arrivals of SS26 — a collection built around the rhythm of everyday life. This season...

Longer Days & Lighter Layers

As the days stretch and the light lingers, we prepare to introduce the first new arrivals of SS26 — a collection built around the rhythm of everyday life. This season...

Circular and Seasonless

This fall and winter we continue our journey toward slower, more mindful design. Our new collection brings together carefully chosen natural materials and luxury deadstock fabrics once made for French...

Circular and Seasonless

This fall and winter we continue our journey toward slower, more mindful design. Our new collection brings together carefully chosen natural materials and luxury deadstock fabrics once made for French...

Archetype Summer Shop

We warmly welcome you to Archetype Summer Shop, open throughout June and July at the corner of Kämp Galleria. Explore our summer garments and the newest arrivals available in store...

Archetype Summer Shop

We warmly welcome you to Archetype Summer Shop, open throughout June and July at the corner of Kämp Galleria. Explore our summer garments and the newest arrivals available in store...

Spring Arrivals

SS25 & Preorder collection Our first spring arrivals are here, featuring updated favorites and collection staples in fresh materials. Relaxed Oxford cotton, natural linen, and circular fabrics from LVMH Group...

Spring Arrivals

SS25 & Preorder collection Our first spring arrivals are here, featuring updated favorites and collection staples in fresh materials. Relaxed Oxford cotton, natural linen, and circular fabrics from LVMH Group...