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Archetype creates minimalist and modern garments. Based in Helsinki, Finland, we focus on contemporary nordic style slow fashion for the urban woman. Our collection features wardrobe staples from natural materials. Curated accessories and home goods are also available online.

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A slower pace for the new season.

A slower pace for the new season.

Archetype S/S 2024

Nordic style. Sustainably made.

Archetype is based on a mindset of learning and openness.

Our focus is on genuine, natural materials and cherishing what surrounds us.

SUSTAINABILITY

FOLLOW US @ARCHETYPE_LABEL